DIVISION 04 · COMMERCE ACCELERATORLeesburg US-441 Pilot

Merchant Cohort Launch Calculator

Calculates shared delivery unit cost, merchant break-even velocity, and DoorDash margin displacement for localized merchant clusters (Smoke & Vape 441 pilot).

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Model Assumptions

EDITABLE LIVE

Cohort Size (Participating Businesses)4 Merchants

Shared Delivery Unit Costs ($ / Month)

Dedicated Vehicle Lease

Commercial Insurance ($1M)

Full-Time Driver Comp

Fuel / Charging Buffer

Merchant Retail Economics

Average Order Value ($)

Gross Margin (%)

DoorDash Benchmark Comparison

Monthly Orders Evaluated

Platform Fee (%)

Monthly Cost / Store

$825

$206 / week

Break-Even Volume

59 orders/mo

~2.0 orders/day

Net Monthly Savings

$1275

vs. 30% DoorDash Fee

Delivery Unit Cost vs. Third-Party Displacement

Total Fleet & Driver Expense (Monthly)$3,000

10% Capital Reserve Buffer$300.00

Combined Cohort Target (4 businesses)$3300.00 / month

DoorDash Cut @ 200 Orders ($7,000 Gross Volume)$2100.00 / month

Merchant Keeps Every Month:+$1275.00 / month

Grounds Spatial Storage Advantage

24/7 Delivery Without Storefront Staffing

By pairing this cohort delivery unit with a Grounds Delivery & Storage Hub (e.g. Leesburg US-441 Dark Staging Node), participating merchants can store pre-packaged high-velocity inventory in temperature-regulated, secured micro-bays. The dedicated courier dispatches orders around the clock—generating revenue after storefront doors close.